Now that's a kick. Here's a man who earned quite a bit of money as the CEO of a company that promotes and makes a lot of money from FSBO's (For Sale By Owners), how easy it is do yourself, and when it came time to sell his own house, what did he do?
He hired a Realtor.
The company he founded, by the way is ForSaleByOwner.com
You know what happened? The Realtor felt that the seller's asking price was the wrong strategy, and urged the founder and former CEO to raise the price by a whopping $150,000. There were multiple offers, and then.. it sold! So not only was this particular owner underpricing his home, he will net MORE out of the sale after the real estate commission is paid. If you want to know, his home sold for $2.15 million and it was in the Chelsea section of Manhattan.
This just seems so incredibly comical that someone in that position would go against his own grain, and it should speak volumes to the many sellers with no real knowledge of selling real estate as to what they should do when it comes time to sell their home.