Get a jump on the market- it's called pre-marketing. If you have decided to sell your home, and met with a Realtor that you intend to have represent you, don't wait to tell them until after you have completed minor touch ups or repairs, or come back from vacation.
There is a lot of leg work that goes into getting the marketing materials ready for your home. For instance, photo-staging and photography, write ups and brochures take time to do them right.
Sure, it's quick to put an MLS listing sheet at your home that can easily be printed once your home is on the market, but what about the details,and the positioning of your home before it hits the market? At the very minimum. having a brochure at your home on DAY ONE when it hits the market is very important.
Pre-marketing boils down to meeting with your agent and signing the representation agreement that states the home will go on the MLS as of a certain date, therefore allowing your agent some time to jump start the marketing process.
When buyers come to look at your home, they usually are making a day out of searching for their next house. That means that your home is not the only one they are looking at. By the end of the day, many buyers forget which house had what feature, and that's not even mentioning all the information that your brochure has that the MLS listing has no room to include. One of these additional features that may not have been obvious from the listing may just be the reason why a buyer chooses to come back to your home for a second look, or makes an offer.
You have one great opportunity to do it right, and initial pre-marketing, whether it's for one week or two weeks helps the agent to help you tremendously. Pre-marketing can build up demand for when your home actually hits the market, and you can make the most of your new listing status.
If you have chosen a Realtor but are not absolutely gung-ho excited about your choice, then we haven't met. You owe it to yourself to just give me a call, and see how my marketing strategies and campaigns can benefit you.
If you would like to set up an appointment, click here.
A note From Judy: If you have a question about buying or selling Real Estate in Fairfield County, and are in need of representation, I invite you to contact me, and if you have an idea for a topic that you would like to see on The CT Realty Blog, please include it in the "Post a Comment" section link below this post. We appreciate the feedback and look forward to providing you with the best real estate content, advice and service in Fairfield County, Connecticut.
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