Have You Heard of Digital Staging? It Might Be Right For You!

Many homeowners have heard of  various types of staging.  At its most basic level, it means sprucing up your home  with decor, new paint, and removal of excess items. 

The next level is a hybrid where the homeowner institutes a few of the  aforementioned basics, and  hires a stager for a room or two. 

 Yet another level is when a home stager is hired to show the home in its best light. That's wonderful, but it can get very costly.

The most cost efficient way  is to virtually stage a home, and that means having furniture photoshopped into the  home,  or items removed  from rooms where you have  excess furniture.

And no, it doesn't look fake if it's done right.  Here's a real world example:

Maximizing Your Home's Price for The Spring Market

It’s almost spring and in many parts of the country the housing market is already starting to thaw. Some markets  are red hot. According to the S & P CoreLogic Case-Shiller National Index, prices nationwide are up 5.6 percent as of November 2016. Pricing your house correctly and increasing appeal with low-cost, high-value upgrades can mean more offers.

The Price is Right

There’s generally two schools of thought in regard to listing price. One philosophy is to list at top price and lower the price progressively until it sells. Sellers who choose this strategy are usually in less of a hurry and more risk averse. A second strategy is to list slightly under expected sales price. These sellers are usually trying to sell faster and hope to bring multiple offers, boosting the final selling price. The latter is, counterintuitively, the better strategy for getting the most money for your home. Here’s how to do it:

Price Under a Typical Search Limit

If you home is worth $600,000, set your listing price at $600,000. This way, you capture everyone who might be setting their search ranges at $600,000 or less, and just as important? The $600,000 or more price range. Your home is NOT like a "big box" store. People understand that a home priced at $599,000 is really $600,000.  This way your home will be in two different common searches.

Create Demand

It might seem risky to underprice your home — what if your home is worth $800,000, you list for $875,000, and the offers all come in at only $775,000? First, that’s your home’s actual market worth. Two, if you receive offers you don’t like, you can counteroffer or decline them. Listing your home under value creates a psychological sense of urgency. You want buyers to visit your home and become attached enough to put in an offer. If enough people do this at once, you have created a buyer frenzy and increased your chance for multiple offers and escalated prices.

Use Comprehensive Comparables

Your agent should create a comparative market analysis of recently sold homes but also those currently active, expired and off-market. What is selling is as important as what is not. According to Zillow, ensure your home is priced within 10 percent of the average home price in your area. If there are few sold comparables nearby, price your home 10 percent under any currently active or expired listings.

Home Improvements Before Listing

There are many home improvements that might enhance your home’s value, such as putting in an expensive new kitchen or bath, but stick to the lowest cost for the highest possible value. Your goal is to make a positive first impression and sell your home quickly.

Replace Tired Flooring

If your carpet is more than five years old, has unsightly stains or is starting to buckle, it’s time to replace it. You can replace carpet with carpet but today’s buyers see more value in hard floors. Buyers with kids or pets tend to prefer engineered floors, bamboo, or cork for their sustainability. One continuous floor of the same material also creates the appearance that the home is bigger, creating an impression your home is worth more.

Paint, Paint, Paint

A coat of paint can cover scuff marks and dirt and brighten a room. Did you love flamingo pink for your hallway and forest green in your kitchen? That’s great! But chances are buyers won’t have your tastes so instead opt for neutral colors such as grays and earth tones when readying your home to sell.

Revitalize Your Kitchen

Fully remodeled kitchens are a great return on investment but don’t spend the money if you are looking to sell. Instead, paint them with Annie Sloan chalk paint. Chalk paint looks so good the buyers will barely be able to tell it’s not the original finish. For about $500 you can transform your kitchen in a weekend.


Written by Realty Times Staff

JudySzablak #TopAgent #FairfieldCounty #Connecticut #Realtor #ColdwellBanker #JudySells #Houses #Homes and #Condos  #ThePetitePowerhouse #TheRealtorWithDrive  203.257.5892

Buying or Selling a Home in Fairfield County Connecticut?  Contact us!

If you have a question about buying or selling Real Estate in Fairfield County Connecticut, and are in need of representation, I invite you to contact me. I know the market like the back of my hand, know marketing inside and out, am a skilled negotiator- and I'd love to be on your side :) - Judy

Search for properties on any of our sites, or get the very best visibility available for your home. Visit us online wherever you like: Find out more about Judy here

www.CThomesAndRealEstate.com      www.TheCTrealtyBlog.com     www.TheCTRB.com      www.CTfeaturedHomes.com 

and www.BestWestportHomes.com

 Email us or  call Toll Free (855) GET-JUDY

There's Much More To an Offer Than Just The Price

Whether you are a buyer or  seller, fixating on just the price of a home may cost you the  transaction. Other important factors can affect the bottom line for either party. Learn how to recognie and address them.

For example, sellers who decide that a specific dollar figure will buy their home and won't budge from that bottom line may sell themselves short.

Additionally, buyers who drop out of a transaction for a property they love because the seller's counter-offer does not meet with their approval may be quitting before negotiations have begun.

When a buyer makes an offer to purchase a property, the dollar amount is a prime consideration, but it represents only part of the total value offered to the seller. Problems may arise for both sides of the transaction when this fact is forgotten.

Value Elements in an Offer

The value expressed in a buyer's offer to purchase, or in a seller's offer to sell, involves five key elements; in other words, a financial package.

Purchase Price, the stated amount of dollars offered by the buyer, represents a significant contributor to value, but there are other important factors which can reduce the amount the seller receives or which can compromise the transaction. It's not the purchase price, but the net proceeds of the sale that sellers,.. and savvy buyers.. should concentrate on.

Closing Date, or the day ownership changes hands and the seller receives the money, can represent cost or value to both parties. Savvy buyers usually attempt to meet the seller's preferred moving date, especially when the seller has committed to purchasing another property or needs the proceeds of the sale on a specific date. For instance, a closing before that date may be expensive because the seller would have to move out and store everything until they could move into their new home. That double move and the inconvenience represent out-of-pocket costs and time lost that make the actual purchase price lower than stated. A closing date later than the seller's preferred date may leave the seller owning two homes - and paying off two mortgages - at once. The seller may incur extra costs in arranging bridge financing to meet legal obligations to close on their new home before they receive proceeds from the sale of their current home. Choice of closing date may represent costs or value to the buyer as well. Balancing this reality for both parties is key in negotiation.

Inclusions and Exclusions to the sale also represent costs and value for both parties. Appliances, heating systems and draperies are common seller inclusions designed to boost value for buyers. If warranties for everything from a new roof or solar panels to new appliances cannot be transferred to a buyer, these items become "second-hand"and will probably represent less value to buyers. Buyers are also free to include excluded seller items, like an antique light fixture, in the offer to purchase. Deals have been lost to disagreements over light fixtures, fireplace accessories and vintage furnishings, so prudent sellers remove contentious items before listing. A buyer may offer less than list price and ask for nothing; a seller could sign back for more money and include items to sweeten the pot. Value is very subjective for these non-real-estate items and that's where negotiations can get heated.

Terms and Conditions are clauses in the offer which cover "what if" risks for one party and the obligations of both parties. These clauses detail what the buyer asks the seller to do for the purchase price. Arrange a survey or include a treasured light fixture? Sellers can create conditions in an offer to sell, but usually conditions are of greater concern to the buyer, particularly if approval of a third partly like a lender or town commission or department is involved in determining the property's suitability. Conditions to arrange financing or a home inspection are among the "ifs" that define the offer to purchase. The degree of uncertainty attached to the conditions and the buyer's related ability to close affect the value of an offer. For instance, a buyer who is pre-approved for a mortgage of sufficient size offers less risk to a seller. However, if the purchase price is significantly-above market value, the lender may not approve the mortgage, so a condition for financing is essential to protect all parties. A full-price offer with conditions that will be difficult to meet may hold less value than an under-list-price offer with no conditions. Alternatively, if the conditions are merely formalities, the conditional offer could represent greater value. Would you recognize the difference if you were the seller? That's where the expertise of the real estate professionals involved becomes valuable...

Intent and Sincerity are vital aspects of an offer although difficult to quantify. How determined is the buyer to buy, and why? How determined is the seller to sell? If either party changes their mind after the contract exists and before the closing date, the injured party has remedies in court. These legal steps may not make up for lost time and, perhaps, a missed market. An investor or flipper may decide to cut losses and bail out of the deal if the market drops significantly before closing. A seller may have second thoughts if their plans to move fall through. For both parties, value should lie in the certainty that the other party will close in spite of market shifts.

Yes, price matters, but there's a lot more involved in creating an offer that demands to be accepted. That's why an experienced real estate professional is a valuable contributor to success. Professionals can estimate the seller's net proceeds after costs related to the offer and deduction of commission. This information helps the seller accurately evaluate an offer to purchase. Understanding cost and benefit for all elements of an offer helps a buyer intent on ownership to create the best financial package possible.

Tip: Re-read this article when you are ready to make an offer, counter an offer or accept one. This will ensure value is visible to you on all levels before you decide to walk away or sign on the dotted.

Written by PJ Wade

Buying or Selling a Home in Fairfield County?  Contact us!

If you have a question about buying or selling Real Estate in  Fairfield County, and are in need of representation, I invite you to contact me. I know the market like the back of my hand, know marketing inside and out, am a skilled negotiator- and I'd love to be on your side :) - Judy

Search for properties on any of our sites, or get the very best visibility available for your home. Visit us online wherever you like: Find out more about Judy here

www.CThomesAndRealEstate.com      www.TheCTrealtyBlog.com     www.TheCTRB.com      www.CTfeaturedHomes.com 

and www.BestWestportHomes.com

 Email us or  call Toll Free (855) GET-JUDY

What Sellers Should Know About Pets and Showings

Selling your home? Keep in mind that buyers and their agents should feel welcome to look at the property at their leisure without danger or distractions. So while you adore your sweet-tempered pit bull rescue, he could turn territorial, barking and growling at potential homebuyers. And it could cost you the opportunity to sell your home.

Think of buyers as guests and work to make them feel comfortable as they consider your home for purchase. If you have a protective dog or one that isn't well-trained, drop her off at doggie day care when you know your home is going to be shown. Or call a pet sitter on call who can take your pet for a long walk while your home is being shown.

If you must leave the dog at home, don't expect real estate professionals to handle your dog. They are not dog trainers and should not be expected to risk a dog bite to show your home to buyers. This is where crate-training can be a huge advantage. At least your dog is secured and more inclined to relax while your home is being shown.

What you should not do is leave your dog loose in the backyard. Not only does the buyer not have access to part of the property, but your dog could bark so much that the din drives the buyer out of the house. Also, don't leave your dog at the neighbor's. It's just as bad if the buyer believes a noisy dog lives next door.

Housecats can also repel buyers. Most homes aren't designed with a convenient place for the litter box, so cat owners do the best they can. Owners get used to the smells of catboxes and fishy foods, which could be offensive to buyers who don't have cats.

While buyers aren't afraid of being cat-attacked, cats can still be startling -- they appear silently without warning and they jump on furniture and counters. And if you've taught your cat to jump on your shoulders, you can imagine what could happen to an unsuspecting buyer.

Exotic pets can be showing-stoppers, too. Birds are gorgeous, but a puffed-up screeching cockatoo can be intimidating and dangerous. Imagine a buyer bringing small children who can't resist sticking their fingers in the cage and quickly get rewarded with a nasty bite from a very strong beak.

When you're selling a home, keep in mind that the first two weeks on the market are crucial. That's the time you want your home to be pristine and move-in ready. You don't want any noise, smells or stains that could put buyers off.

Sell your home faster and for more money by making your home as inviting and accessible as possible, so that buyers have no barriers to overcome. Accessibility to your home is just as important as price, condition and location.


Courtesy of RealtyTimes/ Blanche Evans

Buying or Selling a Home in Fairfield County?  Contact us!

If you have a question about buying or selling Real Estate in  Fairfield County, and are in need of representation, I invite you to contact me. I know the market like the back of my hand, know marketing inside and out, am a skilled negotiator- and I'd love to be on your side :) - Judy

Search for properties on any of our sites, or get the very best visibility available for your home. Visit us online wherever you like: Find out more about Judy here

www.JudySzablakRealtor.com

www.CThomesAndRealEstate.com      www.TheCTrealtyBlog.com     www.TheCTRB.com      www.CTfeaturedHomes.com 

and www.BestWestportHomes.com

 Email us or  call Toll Free (855) GET-JUDY

Five Big Turnoffs for Homebuyers

Getting the price you want for your home  has a lot to do with condition as well as price, and marketing.

Buyers get turned off on homes for various reasons. If you have the power and wherewithal to make sure your home shows as well as it could, you should absolutely address whatever  your agent thinks is needed.

Remember, your agent can't get you the price you want unless your home is in pristine move-in condition, or priced accordingly for the market if it's not.

That means no sticking drawers in the kitchen. No leaning fences. No rust-stained plumbing fixtures. We could go on, but maybe we need to make it clear. If you have even one of following "turn-offs," your home won't sell or it will take longer to sell, and most likely at a lower price.

Buyers can get instantly turned off. Here are their five biggest turn-offs:

    Overpriced for the market
    Smells
    Clutter
    Deferred maintenance
    Dark, dated décor

Overpricing your home

Overpricing your home is like trying to crash the country club without a membership. You'll be found out and escorted out.

If you ignored your agent's advice and listed at a higher price than recommended, you're going to get some negative feedback from buyers. The worst feedback, of course, is silence. That could include no showings and no offers.

The problem with overpricing your home is that the buyers who are qualified to buy your home won't see it because they're shopping in a lower price range. The buyers who do it will quickly realize that there are other homes in the same price range that offer more value.

Smells

Smells can come from a number of sources - pets, lack of cleanliness, stale air, water damage, and much more. You may not even notice it, but your real estate agent may have hinted to you that something needs to be done.

There's not a buyer in the world that will buy a home that smells unless they're investors looking for a bargain. Even so, they'll get a forensic inspection to find out the source of the smells. If they find anything like undisclosed water damage, or pet urine under the "new" carpet, then they will either severely discount their offer or walk away.

Clutter

If your tables are full to the edges with photos, figurines, mail, and drinking glasses, buyers' attention is going to more focused on running the gauntlet of your living room without breaking any Hummels than in considering your home for purchase.

Too much furniture confuses the eye - it makes it really difficult for buyers to see the proportions of rooms. If they can't see what they need to know, they move on to the next home.

Deferred maintenance

Deferred maintenance is a polite euphemism for letting your home fall apart. Just like people age due to the effects of the sun, wind and gravity, so do structures like your home. Things wear out, break and weather, and it's your job as a homeowner to keep your home repaired.

Your buyers really want a home that's been well-maintained. They don't want to wonder what needs to fixed next or how much it will cost.

Dated décor

The reason people are looking at your home instead of buying brand new is because of cost and location. They want your neighborhood, but that doesn't mean they want a dated-looking home. Just like they want a home in good repair, they want a home that looks updated, even if it's from a different era.

Harvest gold and avocado green from the seventies; soft blues and mauves from the eighties, jewel tones from the nineties, and onyx and pewter from the oughts are all colorways that can date your home. Textures like popcorn ceilings, shag or berber carpet, and flocked wallpaper can also date your home.

When you're behind the times, buyers don't want to join you. They want to be perceived as savvy and cool.

In conclusion, the market is a brutal mirror. If you're guilty of not putting money into your home because you believe it's an investment that others should pay you to profit, you're in for a rude awakening. You'll be stuck with an asset that isn't selling.

Written by Blanche Evans

Buying or Selling a Home in Fairfield County?  Contact us!

If you have a question about buying or selling Real Estate in  Fairfield County, and are in need of representation, I invite you to contact me. I know the market like the back of my hand, know marketing inside and out, am a skilled negotiator- and I'd love to be on your side :) - Judy

Search for properties on any of our sites, or get the very best visibility available for your home. Visit us online wherever you like: Find out more about Judy here

www.JudySzablakRealtor.com

www.CThomesAndRealEstate.com      www.TheCTrealtyBlog.com     www.TheCTRB.com      www.CTfeaturedHomes.com 

and www.BestWestportHomes.com

 Email us or  call Toll Free (855) GET-JUDY