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Thursday
Aug112011

Sellers - The Importance of Staging the Outside of your Home.

First impressions do count.  I am sure that you have heard that over 95% of  people form an impression of you within seven seconds of your initial meeting, and form a judgement of you within the first minute. This is predominantly true in day to day life, very much so in business, and especially on target in real estate.

As for real estate- When you drive down a street, and see a majority of homes that appear to be very well kept, it is a good indication that the area is thriving, a good investment, and considered a nice neighborhood. If you pass through another neighborhood where there isn't that same amount of care given to the home and its property, you may not get the same  "warm and fuzzies", and your reaction is probably right on target. As a matter of fact, that also translates to each house on the street within that neighborhood

Remember when you first looked at homes, and drove up to that house that you wanted to see so badly, only to pull up to the home and see an overgrown lawn?  The feeling already started, didn't it?- and the inside wasn't any better, was it?  Or remember that house that was just about perfect  on the outside? The inside was very clean, too.Maybe that's the one you bought!

It is IMPERATIVE that you make sure that your home's exterior matches OR BEATS what the interior has to offer. It's a first impression, and will make or break a sale.

An interesting point:  Sometimes banks request BPO's (Broker Price Opinions) of real estate agents. The seller, or mortgagee, has no inkling that the bank requests this, nor is the agent at liberty to ever discuss this with the owner. That means that we have to formulate an opinion of value without even going inside , and  base our estimate of value upon the exterior appearance of the home. We call these "Drive By BPO's". The reason I mention this is that the outside appearance almost always resembles the inside condition. It's not a stretch to think that if someone does not tend to the home's exterior, that the interior may not be well cared for, either. Likewise, when you see a home that is absolutely impeccable in every way outside, the inside is probably well maintained, too. Of course, there are exceptions to every rule, and this is a general statement, but it holds true the vast majority of the time.

OUTSIDE- the lawn is nice, neat, and well manicured = INSIDE - clean, well cared for and maintained, and neat.
OUTSIDE- Older landscaping, not necessarily overgrown = INSIDE- may NOT be updated.
OUTSIDE- Needs a new roof, new windows, or siding = INSIDE- Mechanicals and Interior are probably NOT updated.
OUTSIDE- Garbage strewn about, even if it's only a small bit = INSIDE - House is not clean.
OUTSIDE- Lawn and shrubbery are overgrown =INSIDE-  In need or cosmetics and/or structural repairs.

I know these assessments may sound somewhat harsh, especially if I have described your home's exterior, and the inside is an exception to what the general rule is. If you are planning on putting your home on the market, it's important! Pay attention to the outside. This is also a part of staging your home, and a very big part, I might add. No one may ever want to go inside if the outside is not inviting enough. See other articles on staging.

I am happy to guide you through the process, and give you staging tips and strategies. When you are ready to sell your home, call me or contact me by email and I will  come out to your home, give you specifics on what needs to be done, if anything, to get your house ready for sale. My goal is to help you make your home appeal to the most buyers, and get a sale in the shortest amount of time with the least amount of hassle to you. That's my job, I do it well. Call me  when the time is right for you, and you need the best!

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